Marketing issues:

Jabbar said that India will be a key player in the emerging global new economy, with companies increasingly outsourcing non-competency areas to service providers. India being a market of service providers will be a big player in the new economy as companies would look at outsourcing non-core areas like ERP implementation, said Jabbar. Highlighting the agenda for Sun Microsystems Inc’s global operations for 2001, Jabbar said that the company will drive new leadership products like low-end servers and drive new areas of revenues growth like software for the telecom sector.


Towards achieving this, Sun has identified ‘Three Bets’ which includes providing a massive scale from low-end to high-end products, provide an integrated stack of both software and hardware products and focus on products that provide real-time solutions like the mobile Internet. The two-day annual symposium organised by Sun Microsystems focussed on the new economy — a snapshot on the realities that will impact business.

The symposium, attended by journalists from most of the South Asian countries including India, Thailand, Malaysia and Indonesia, saw presentations from some of the top executives of Sun Microsystems. This included John Loiacono, senior vice-president & chief marketing officer, Sun Microsystems Inc, Lionel Lim, vice-president & managing director, Asia South Sun Microsystems, and Marc Hamilton, director of technology, worldwide education and research, Sun Microsystems Inc.